Comments on: I am an Advertising Agency Killer http://www.michaelmcderment.com/2006/02/03/i-am-an-advertising-agency-killer/ Canadian Entrepreneur Currently Adding Value in the Web 2.0 Space Sun, 05 Sep 2010 04:33:08 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: S Green http://www.michaelmcderment.com/2006/02/03/i-am-an-advertising-agency-killer/comment-page-1/#comment-64 S Green Mon, 06 Feb 2006 12:59:25 +0000 http://www.michaelmcderment.com/blog/2006/02/03/i-am-an-advertising-agency-killer/#comment-64 "Interesting comment coming at a time when BBDO (US), one of the larger shops, was just awarded agency of the year by Advertising Age for their focus on media without boundaries. I wouldn't be too quick to judge a global industry that is poulated with people who, for the most part, thrive on change!" “Interesting comment coming at a time when BBDO (US), one of the larger shops, was just awarded agency of the year by Advertising Age for their focus on media without boundaries. I wouldn't be too quick to judge a global industry that is poulated with people who, for the most part, thrive on change!”

]]> By: MM http://www.michaelmcderment.com/2006/02/03/i-am-an-advertising-agency-killer/comment-page-1/#comment-60 MM Fri, 03 Feb 2006 12:32:16 +0000 http://www.michaelmcderment.com/blog/2006/02/03/i-am-an-advertising-agency-killer/#comment-60 Honestly I'm not trying to kill them. I wish them well. I going for "shock value" I neglected to mention that I think most agencies will learn and change over the next few years. Some will LOSE clients and die for fear of change. Most will not.<br /><br />Their media buying fees (i.e. percentage of content purchased) are likely to be gouged however... Honestly I'm not trying to kill them. I wish them well. I going for "shock value" I neglected to mention that I think most agencies will learn and change over the next few years. Some will LOSE clients and die for fear of change. Most will not.

Their media buying fees (i.e. percentage of content purchased) are likely to be gouged however…

]]> By: AJG http://www.michaelmcderment.com/2006/02/03/i-am-an-advertising-agency-killer/comment-page-1/#comment-59 AJG Fri, 03 Feb 2006 12:27:34 +0000 http://www.michaelmcderment.com/blog/2006/02/03/i-am-an-advertising-agency-killer/#comment-59 "The power of an ad agency continues to lie in its ability to create content...content that emotionally connects people, companies and products/services. The online experience, at the end of the day needs to be driven by valuable content, and as such, the limitation of an ad agency is only driven by peoples historic definitions and stereotypes of what agencies do. They may still have a fair amount to learn about the medium, but they also poses the creativity to really drive the future value. So you could try to kill them, but I would think it would be a little more profitable to just partner with them..." “The power of an ad agency continues to lie in its ability to create content…content that emotionally connects people, companies and products/services. The online experience, at the end of the day needs to be driven by valuable content, and as such, the limitation of an ad agency is only driven by peoples historic definitions and stereotypes of what agencies do. They may still have a fair amount to learn about the medium, but they also poses the creativity to really drive the future value. So you could try to kill them, but I would think it would be a little more profitable to just partner with them…”

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