http://www.michaelmcderment.com/2007/04/26/product-reinvention/ Canadian Entrepreneur Currently Adding Value in the Web 2.0 Space Thu, 26 Jan 2012 11:31:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.michaelmcderment.com/2007/04/26/product-reinvention/comment-page-1/#comment-53257 jamie beal Tue, 14 Jun 2011 10:38:51 +0000 http://www.michaelmcderment.com/2007/04/26/product-reinvention/#comment-53257 how did you go from talking about product reinvention to telling me what fucking crackers to eat, your a twat! how did you go from talking about product reinvention to telling me what fucking crackers to eat, your a twat!

]]> http://www.michaelmcderment.com/2007/04/26/product-reinvention/comment-page-1/#comment-25766 Mike Stringer Thu, 10 May 2007 17:59:25 +0000 http://www.michaelmcderment.com/2007/04/26/product-reinvention/#comment-25766 Don't forget the ingenuity of making Triangular triscuits. Shape does matter! Look at how many people have to cut their sandwiches diagonally because thats their headspace. I equate it to my in-laws who are from England and they will not drink a cup of tea with milk unless the milk is in the cup first. Strange, perhaps but they are convinced it tastes different. So perhaps Triscuit expanded their market by creating triangular crackers... I know they are in my house on a regular basis now! Don’t forget the ingenuity of making Triangular triscuits. Shape does matter! Look at how many people have to cut their sandwiches diagonally because thats their headspace. I equate it to my in-laws who are from England and they will not drink a cup of tea with milk unless the milk is in the cup first. Strange, perhaps but they are convinced it tastes different. So perhaps Triscuit expanded their market by creating triangular crackers… I know they are in my house on a regular basis now!

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